As we begin to wrap up our Women in the Driver’s Seat series, we’re excited to highlight Simona Tagliabue, Group Dealer Marketing Manager at PAG Italy, and celebrate her remarkable leadership and inspiring contributions.
What inspired you to pursue a career in the automotive industry?
My father had a lathe machining shop, and at that time he had some machines that were automated to do
some of the work. I have always been close to the world of machines and grew up in that environment.
To see the development and the technological applications applied in the automotive sector really intrigued
and fascinated me.
What part of your job do you find most satisfying?
Working as a team and optimizing the marketing budget thanks to all the group synergies and developing
our digital visibility by monitoring the results.
What motivates you every morning?
The passion for my work and the variety of every day.
What has been one of the most rewarding moments in your career?
Penske's acquisition of the dealership where I previously worked opened up a new world to me, and made
me part of a way of working that I feel is a good fit for me.
How do you feel women have made a unique contribution to the automotive industry?
Certainly, the qualities that many women have, such as tenacity and being multitaskers, have allowed us to
excel in managerial roles.
Can you share a lesson or insight you’ve gained during your career journey?
Being both ready and fast, as well as having skills and competencies, makes a difference.
What is your favorite motto or quote?
Work. Work consistently and never look back. Never give up.
What advice would you give to other women aspiring to pursue a career in the automotive industry?
Always look ahead, don't give up and work hard. Then, recognition will come.
What hobbies do you enjoy?
Travel, reading, and finding quality time to dedicate to my family who are very important to me.